• Translate seasonal brand priorities and product focus areas into a strategic, full-funnel ad roadmap that aligns creative with business objectives • Analyze paid media performance to identify winning and losing creative patterns, distill the visual and messaging themes driving scale, and convert insights into clear, actionable recommendations for the client • Lead client-facing strategy by developing clear, compelling decks and presenting performance insights, creative frameworks, and testing roadmaps with authority • Optimize client workflows to ensure alignment, efficiency, and strong adoption of strategic recommendations • Apply performance insights to develop forward-looking creative strategies and content roadmaps • Concept new ad ideas, formats, and visual directions that drive creative diversification, expand reach, and unlock incremental growth • Create a roadmap of content needs to feed your creative strategy, and partner with your client contacts to get buy in and timely delivery • Continuously monitor trends, formats, and messaging shifts to inform innovative, performance-driven creative strategies • Partner with Growth to design structured creative tests—defining hypotheses, success metrics, and learning agendas that inform future concept development • Identify and cast the right UGC talent and develop clear, strategic briefs outlining messaging priorities, hooks, and content requirements • Drive follow-through on creative strategies, ensuring visibility into performance, learnings, and iterative next steps while demonstrating return on content • Act as the connective tissue between Growth, Production, and Client teams—translating data into executable creative direction • Apply creative learnings across Meta, TikTok, Google, and CTV, developing fluency in platform best practices and emerging trends