• Develop and implement a comprehensive content strategy aligned with business goals (brand awareness, demand generation, lead nurturing, thought leadership). • Own the editorial calendar: plan, create, publish, and promote content across channels (blog, website, email, social media, maybe whitepapers / case studies / guides). • Use AI tools as a core part of your content workflow from research and outlining to drafting, optimization, and repurposing. • Write and edit clear, compelling content: blog posts, SEO-optimized articles, email copy, social posts, website copy, video scripts and collaborate with designers when needed. • Collaborate cross-functionally: work closely with product marketing (to understand features, use cases, differentiators), brand (for tone/voice) demand gen / field marketing (for campaigns), sales / customer success if needed. • Translate complex technical / GRC / cyber-security concepts into accessible, audience-friendly content that resonates with decision-makers as well as practitioners. • Track performance of content (engagement, traffic, lead conversion, SEO rankings, email open/click, social metrics), derive insights and iterate. • Stay on top of AI and industry trends to inform content ideas and keep our content relevant.