• Own day-to-day execution of organic social across LinkedIn, YouTube, X, and other relevant platforms • Expand reach and improve follower growth and engagement rate across platforms • Optimize posting cadence, formats, and timing based on performance • Test and scale platform-native formats (short-form video, clips, threads, carousels) • Partner with the Content team to extend the reach of blogs, webinars, podcasts, videos, and thought leadership • Repurpose long-form content into concise, high-impact social assets • Collaborate with Demand Gen to support campaign amplification organically (without owning paid) • Identify and build relationships with relevant B2B influencers, creators, analysts, and practitioners • Coordinate organic influencer participation in content, campaigns, and events • Track influencer impact based on reach, engagement, and audience relevance • Actively monitor and engage with comments, mentions, DMs, and industry conversations • Foster meaningful interaction with customers, prospects, partners, and peers • Escalate insights, feedback, and emerging themes to internal teams • Help shape an authentic, credible brand presence through consistent engagement • Partner with thought leaders to create posts aligned with brand voice • Activate employees with social content around key campaigns, moments, and narratives • Create and curate share-ready content that empowers employees to authentically amplify company stories • Develop scalable processes, prioritizing key moments for thought leader and employee activation • Track and report on organic performance metrics including reach, follower growth, engagement rate, video views, and clicks • Analyze which topics, formats, and voices resonate most with B2B audiences • Share insights and recommendations to continuously improve performance