MarTech Enablement Senior
Location
Arizona + 3 moreAll locations: Arizona, Florida, North Carolina, Colorado
Posted
24 days ago
Salary
Not specified
Job Description
Job Requirements
- Shepherds complex Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).
- Leads the development of Business Case artifacts and hypotheses for scoping and prioritization of efforts.
- Continuously leverages advanced data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs.
- Generates meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements.
- Leads cross-functional product teams and relationships to discover and build new Digital or Technology products, experiences, and features by collaborating with stakeholders and organizational leaders to coordinate product development efforts aligned with strategic priorities.
- Prepares compelling presentations, and other forms of communication standards and templates, to present and communicate complex concepts to a diverse audience, including senior leadership.
- Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.
- Begins to bring in “big picture” thinking and seeks to drive clarity among team and stakeholders.
- Maintains and applies advanced knowledge of the Business, Technology, UX, and relevant experiences and processes, and an academic understanding of Product Management.
- Serves as a resource to team members and assists with on-boarding new employees.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
- What you have:
- Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 6 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
- Proven ability to effectively develop, influence, present and communicate complex concepts to cross-functional teams, non-technical users, and leadership.
- Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment.
- Knowledge of digital and technology strategy and delivery as it relates to roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.
- Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.
- What sets you apart:
- Proven Experience in Marketing Technology Enablement
- 6+ years of experience in change management, training, and adoption programs for MarTech and AdTech platforms.
- Hands-On Expertise with Key Platforms
- Familiarity with tools such as Adobe Experience Cloud, Salesforce Marketing Cloud, Workfront, and other marketing technology solutions.
- Change Management Leadership
- Strong background in designing and executing enterprise-wide change management strategies to drive adoption of new technologies.
- Training Program Development
- Experience creating and delivering scalable training programs, user guides, and enablement resources for technical and non-technical audiences.
- Integration Awareness Across MarTech Ecosystem
- Understanding of how enablement programs support interconnected platforms like CDP, CRM, workflow tools, and outbound marketing systems.
- Stakeholder Engagement & Communication Skills
- Proven ability to influence senior leaders and collaborate with cross-functional teams to align enablement initiatives with business objectives.
- Measurement & Continuous Improvement
- Experience defining success metrics for adoption and using data-driven insights to optimize enablement strategies.
- Innovation in Enablement Practices
- Ability to leverage emerging technologies (e.g., digital learning platforms, AI-driven training personalization) to enhance user experience and adoption.
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