• Introduce, demonstrate and promote all current and new products to Floor & Decor store associates and end users including, but not limited to, contractor days and commercial events. • Maximize market penetration in assigned territories. • Effectiveness to be measured using Floor & Decor Penetration Metric (improved sales of setting materials per square foot compared to square foot sales of tile and stone). • Evaluating competitive situations, coordination of intelligence gathering and implementing appropriate tactics as required. • Submit quarterly report summarizing LATICRETE performance, Retail Ambassador experiences, findings, insights, successes, and failures, etc. • Educate Floor & Decor store level staff (including Flooring Specialists, Contractor Sales and Commercial staff) and encourage them to promote Laticrete products when communicating with contractors and other customers in the store and out in the field. • Assist Technical Services on claim inspections and gathering of necessary information as needed. • Assist Floor & Decor PSA associates in maintaining Plan-O-Gram integrity at the store level. • Assist Floor & Decor PSA associates in maintaining necessary POP material in the stores. • Performs other directly related appropriate duties and assumes accountabilities as apparent or as delegated, including mutually agreed upon objectives.