• Understanding Who do we sell to and why, and ensuring we position products to match the target markets. • How to get the most out of our products commercially against the competition. • Liaising with marketing ensuring we are going to the right events. • Build and maintain client relationships. • Keeping up to date with the current landscape and understanding market trends and communicate internally ensuring product teams are in the loop. • Maintaining Salesforce. • Responsible for meeting their targets. • Bring new business to Sequel, within the products assigned to them. • Ensure they follow the contractual engagements for Sequel. • Accountable for getting the correct commercial engagement ITO pricing. • Working with pre-sales ensuring they are offering the right solution to their client. • Ensure the client is handed over to client engagement and delivery teams, ensuring the successful implementation. • Responsibility for assisting the junior sales execs ensuring their development and growth. • Contributing to the wider sales and marketing strategy. • Any other duties commensurate to the grade of the role.