• Lead influencer marketing strategy and execution for key brand partners across TikTok and Meta • Own brand communications for assigned partners, including strategy alignment, sharing briefs and creator recommendations, and delivering reporting and performance insights. • Help guide and support other influencer managers - providing leadership, mentorship, and strategic input (not a direct people manager). • Own TikTok Shop + affiliate program performance, including creator onboarding, commission structures, product seeding, and revenue optimization. • Develop creator-first campaign concepts rooted in cultural insights and measurable outcomes. • Strategize and source creators aligned with brand values and commercial objectives. • Manage creator communications, negotiations, contracts, performance expectations, and content approvals. • Collaborate with social, paid media, and creative teams to maximize performance and usage rights. • Oversee campaign operations from outreach through reporting—timelines, deliverables, and ongoing iterations. • Provide regular reporting on campaign metrics and TikTok Shop revenue impact. • Identify emerging trends, new creator categories, and breakthrough content opportunities.