• Develop and maintain sales materials including one-pagers, pitch decks, competitive battlecards, RFP responses, and case studies. • Partner with Sales and Events teams to create collateral that supports campaigns, conferences, and prospect engagement. • Ensure materials are accurate, compliant, and aligned with approved messaging. • Support product and clinical program launches by coordinating asset creation and internal enablement materials. • Translate product updates into clear, benefit-driven messaging for external use. • Collaborate cross-functionally to ensure launch materials are delivered on time and ready for field activation. • Identify and prioritize marketing asset needs in partnership with GTM and leadership. • Draft and project manage the creation of data sheets, demos, videos, and customer proof materials. • Organize and maintain marketing collateral libraries to ensure teams have access to current, approved materials. • Conduct competitive research to inform battlecards and positioning updates. • Gather customer and prospect feedback to identify recurring themes and objections. • Monitor industry trends to support ongoing messaging refinement.