**What You Will Be Responsible For:** - Representing M-Files globally as a thought leader in document management, ECM, and AI & agentic workflows with the goal of shaping industry discourse and future direction. - Activating and championing the strategic market narrative that establishes M-Files as the leading global innovator in document management and content AI. - Developing, owning and executing the company's global thought leadership strategy that includes proprietary frameworks, maturity models, executive-level insights and video content that elevate brand authority. - Serving as the executive spokesperson for M-Files at key industry events, and forums like conferences, webinars, partner, and customer events, delivering strategic narratives that engage C-level and senior decision-makers. - Leading executive briefings and strategic transformation discussions for complex enterprise opportunities in partnership with sales and product marketing. - Acting as a primary strategic spokesperson for analysts and key media, shaping external perception of market trends and M-Files' role in category evolution. - Providing strategic guidance to product, marketing, and sales leadership to ensure alignment with emerging industry and ecosystem trends.