• Customize, maintain, and manage the Salesforce platform and integrated Go-To-Market tools to ensure alignment with and effective support for evolving business requirements. • Configure and maintain LeanData routing logic to ensure accurate and timely lead, contact, and account assignment to the right sales teams • Design, build, and implement custom objects, workflows, validation rules, and other configurations to support presales and GTM processes • Build and manage Salesforce Flows and automation to support data quality, presales workflows, and business requirements • Support integration projects with third-party applications including Outreach, ZoomInfo, and other GTM tools • Conduct regular system maintenance, including release updates, performance tuning, and platform optimization • Provide timely and effective troubleshooting for Salesforce and GTM tool issues, resolving technical problems to keep teams productive • Collaborate with Revenue Operations, Sales Operations, Data Analytics, Finance, and Sales leadership to translate business requirements into technical solutions • Act as a trusted partner to internal stakeholders by proactively identifying opportunities to improve user experience, demonstrating a customer-first mindset in delivering timely solutions that keep teams productive and drive business outcomes