• Responsible for utilizing an advanced understanding of the customer needs and technical leadership expertise to champion return on engineering investment. • Participate as technical lead on large, complex customer engagements involving broad, system solutions and identify and drive demand creation by maximizing Arrow content on designs. • Partner with the sales team across pre-and post-sales activities, providing advanced technical support and consulting to promote demand creation. • Champion return on engineering investment, design win priorities, initiatives, and promotions by obtaining buy-in and support from sales. • Provide technical leadership to the branch, customers, and suppliers shaping strategy and guiding technical direction/priorities. • Demonstrate an advanced understanding of the strengths and weaknesses of supplier technologies and how those technologies relate to market needs, including vertical segmentation. • Position Arrow’s differential value proposition, supplier technologies, as well as, competitor technologies. • Possess a complete knowledge of products and full knowledge of entire scope of assigned lines. • Has sound product knowledge of Arrow's line card. • Attend supplier trainings. • Manage supplier and customer expectations by building and developing relationships with senior level decision makers, keeping stakeholders up-to-date on activities, plans, and progressing towards initiatives. • Deepen and broaden connections with key decision makers within suppliers and customers. • Attend and actively participate in strategic branch meetings and QBR. • Use ROI concepts for making strategic business plans and decisions. • Develop and drive strategic technical plans by supplier line or customer solutions. • Successfully create, organize and conduct engineering customer events or conference or engineering training. • Support design services initiatives.