• Creating and implementing a customized major donor marketing strategy, informed by donor insights, and aligned with donor products • Designing and implementing end-to-end donor journeys for major donors, from awareness through long-term engagement • Leading the development of charity: water’s comprehensive email, SMS and direct mail programs for our major donor audiences across acquisition and retention; including leading campaign development and fundraising products • Enhancing storytelling elements in marketing strategies to create compelling narratives that resonate with our consumer base and effectively communicate our brand story • Providing regular reports and insights to leadership, identifying trends, areas for improvement and opportunities for growth • Equipping development representatives with marketing collateral, talking points, email communications and engagement tools • Developing and maintaining segmentation strategies to deliver personalized and targeted communication and work closely with the Data & Analytics team to leverage donor data for effective segmentation and targeting • Collecting and identifying actionable insights on our communications through surveys, interviews, and feedback loops that can inform our strategies