**What You Will Do  ** Lead Generation Strategy: - Develop and implement comprehensive lead generation and DTC growth campaigns across digital platforms (SEO, PPC, social media, email marketing). - Optimize landing pages, funnels, and website structure to improve conversion rates and customer acquisition efficiency. - Leverage marketing automation and CRM platforms (preferred experience with HubSpot) to streamline lead capture, nurturing, and management. Campaign Management: - Own and manage performance across multiple digital channels (SEO, PPC, paid social, email) to increase brand visibility, engagement, and loyalty. - Create targeted campaigns to attract high-quality leads and customers using paid media (Google Ads, LinkedIn Ads), organic strategies (SEO), and content marketing. - Continuously monitor and optimize campaigns to improve ROI, conversion rates, and customer lifetime value. Cross-Functional Collaboration & Leadership: - Partner closely with Sales to ensure seamless lead handoff and alignment between marketing efforts and revenue goals. - Collaborate with cross-functional teams to deliver integrated, multi-channel campaigns. - Provide guidance and mentorship to junior team members and external partners as needed. Analytics, Reporting & Optimization: - Analyze performance data to identify trends, insights, and optimization opportunities across lead generation and DTC initiatives. - Track and report on key metrics including cost-per-lead (CPL), customer acquisition cost (CAC), conversion rates, and channel performance. - Use data-driven insights to inform strategic decisions and budget allocation. Content & SEO Strategy: - Oversee development of high-impact content such as blog posts, case studies, webinars, and white papers to drive traffic and lead generation. - Partner with content and creative teams to ensure content supports SEO, paid media, and conversion objectives. - Leverage SEO best practices to improve organic visibility and demand capture. Budget Management: - Own and manage the digital marketing budget, prioritizing investment in high-performing channels to maximize ROI. - Forecast spend and performance, making strategic trade-offs to support growth objectives. -   Perform other duties as assigned