• Source and evaluate creators across Meta, TikTok, and emerging platforms with a strong instinct for what will convert • Manage end-to-end allowlisting execution: outreach, negotiation, contracting, ad permissions, and launch • Build and maintain a tight creator pipeline, moving quickly from “idea” to “live ad.” • Partner with Paid Media to track performance (CPA, CTR, hook rate) and double down on winners • Apply performance insights to improve future creator sourcing and briefs • Surface high-potential organic content for paid usage in collaboration with the Influencer team • Support booking and execution of performance-oriented growth influencer partnerships beyond paid usage as needed • Build strong, professional relationships with creators while operating thoughtfully in a bootstrapped, high-ROI environment