• Design and execute integrated campaigns across key verticals and use cases, owning the full campaign lifecycle from strategy to execution and measurement. • Lead competitive displacement campaigns targeting enterprises currently using Snowflake, BigQuery, or other database solutions, partnering with Product Marketing on developing messaging frameworks and building a tactic BOM to reach our target audience. • Build multi-touch campaign journeys that span events, webinars, content syndication, paid media, and email nurture sequences, ensuring consistent messaging and optimal touchpoint sequencing across the buyer journey. • Collaborate with field marketing to integrate global integrated campaigns with regional event strategy, ensuring consistent messaging and lead capture optimization across all touchpoints. • Leverage our CSP (AWS, GCP, Azure) partnerships to augment your campaigns, working closely with partner marketing and the partnerships team. You’ll have a pool of marketing funds to deploy with some of these partners. • Own pipeline and demand funnel metrics. Consistently analyze conversion rates at each stage of the demand funnel, identifying bottlenecks and proactively implementing improvements to pipeline velocity and quality. • Stay up to date with industry trends, competitor activities and emerging technologies in our space. Identify new demand generation opportunities and innovative approaches.