• Deliver and manage the execution of a coherent promotional strategy, effectively balancing engagement and retention through data-driven reinvestment. • Constantly optimize against the significant monthly budget, ensuring the right players are receiving the right level of investment. • Be a thought leader in customer segmentation strategy and execution. • Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks. • Develop and own an always-on test & learn roadmap, establishing frameworks for accurately measuring success and iterating upon learnings. • Drive the PrizePicks brand forward with exciting, engaging promotions that deliver brand loyalty and advocacy. • Work and build ways of working with key collaborators and stakeholders; primarily with CRM, Analytics, Game Operations, Marketing and Programmatic Promotions. • Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment. • Lead and develop a high-performing team, driving a culture of accountability, experimentation and learning.