PR Director
Location
Massachusetts
Posted
21 days ago
Salary
$110K - $115.0K / year
Bachelor Degree6 yrs expEnglishCyber Security
Job Description
• Lead high-value PR programs with a focus on shaping stories, developing communications strategies, and overseeing execution across earned media, social media, analyst and influencer relations.
• Act as a trusted advisor and thought partner to senior-level client contacts.
• Demonstrate a strong understanding of your clients’ industries, businesses and audiences. Develop deep subject matter expertise and ensure programs align to clients’ marketing and business objectives.
• Set KPIs for client programs, with a focus on generating results that meet clients’ goals, and bringing a sophisticated understanding of various metrics that clearly demonstrate the impact of communications programs.
• Manage a team of PR Managers and Media Relations Specialists, fostering a culture of lifelong learning, curiosity and collaboration.
• Take an agency-first mindset to support business growth, including proposal development and presentation for new PR business, and collaborating with cross-functional agency services leaders to grow existing accounts.
• Advance Walker Sands’ innovative approach to PR and communications by keeping a pulse on the evolving media landscape and embracing technology like AI to bolster creativity.
Job Requirements
- 6-7 years of experience leading client accounts in a PR agency, or in-house equivalent, with some level of exposure to aspects of digital marketing.
- Experience leading PR programs for the B2B and/or technology spaces, with expertise in cybersecurity and/or AI preferred.
- Experience developing client strategies that blend earned placements with shared/paid amplification and branded content.
- Demonstrated success leading a PR campaign amplified by other channels.
- Understanding of shifts in media consumption and experience proactively identifying opportunities across digital publishers, podcasts, newsletters, and social platforms.
- Experience using AI to enhance media targeting and insights, media list building, sentiment analysis, content generation.
- Experience directly managing junior team members with a specific focus on client work, professional development and prioritization/time management.
- Successful track-record of building trusting relationships with executive-level and C-level client contacts.
- Curiosity and commitment to evolving your work with new tools and technologies, including generative AI and measurement platforms.
- Experience supporting the new business process, including proposal development.
- Ability to plan and manage team resources, with a demonstrated track record of running programs profitably and successfully.
Benefits
- 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
- 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
- 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
- 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
- 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
- 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
- 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
- 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!
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