• Administer and maintain the Genesys CX Cloud platform, including users, roles, skills, queues, permissions, and system configurations. • Serve as the first line of defense for platform issues, managing tickets and escalations with Genesys Support when necessary. • Partner with the Product Team to define flow requirements and perform thorough UAT to ensure operational readiness for continued strategic developments. • Own dialer configuration, campaign management, pacing, and compliance settings. • Execute and optimize multi-channel campaigns (voice, digital, AI) to ensure operational performance aligns with strategic business initiatives. • Optimize contact center performance in a blended environment to ensure achievement of both inbound and outbound KPIs. • Oversee the automated and manual importing of contact lists, ensuring data integrity and correct mapping of contact information. • Translate contact center data into actionable insights and strategic recommendations. • Ensure adherence to regulatory and compliance guidelines related to outbound calling. • Lead workforce management (WFM) configuration and optimization, including forecasting, scheduling, intraday management, and adherence tracking. • Actively monitor real-time adherence and shrinkage, partnering with operations supervisors to correct issues and adjusting for optimal output and SLA performance. • Develop and maintain multi-channel forecasts using Genesys Cloud WEM tools to predict volume and appropriate staffing levels. • Document contact center processes and changes to maintain operational transparency and continuity. • Collaborate with Operations, Product, IT and Leadership teams on platform enhancements, system changes, and continuous strategic improvement initiatives.