• Administers and maintains the DAM platform, performing updates, configurations, and platform optimizations. • Troubleshoots user issues and partners with ITS Product teams for escalations and technical enhancements. • Oversees ongoing asset ingestion and organization, ensuring duplicates, non-compliant assets, and obsolete content are deprecated appropriately. • Manages user permissions, access controls, and asset security. • Maintains and enforces metadata, taxonomy, and controlled vocabulary standards to drive consistent asset structure. • Develops and leads DAM governance strategies aligned with enterprise content management objectives. • Conducts data quality checks to maintain metadata accuracy and consistency, identifying areas for improvement. • Reviews, evaluates, and validates AI-generated tags to ensure relevance and accuracy. • Designs and refines workflows for the end‑to‑end asset lifecycle, including ingestion, tagging, rights management, version control, delivery, expiration, and archiving. • Continuously monitors workflow efficiency and identifies opportunities to streamline processes and improve user experience. • Builds and maintains analytics dashboards and reporting to track asset usage, discoverability, creative reuse, and distribution trends. • Provides insights and recommendations that guide content strategy, marketing activation, and operational decision-making. • Creates training materials, documentation, and best‑practice guidance to support end users, creators, and partners. • Leads training sessions and onboarding for new users to ensure consistent and effective use of the DAM. • Communicates updates, governance guidelines, system enhancements, and workflow changes clearly and proactively. • Collaborates with cross-functional teams—including marketing, ITS, creative, and content production—to ensure the DAM continues to evolve with organizational needs. • Evaluates emerging technologies, integrations, and AI/ML enhancements that strengthen DAM capabilities. • Acts as a subject‑matter expert on how DAM supports personalization, omnichannel content strategy, and creative operations.