Visby Medical

Our mission is to provide fast and accurate PCR results right at the point of care.

Chief Marketing Officer

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteTeam 501-1,000H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

24 days ago

Salary

$270K - $300K / year

Bachelor Degree15 yrs expEnglish

Job Description

• Partner with the CEO and executive team to define Visby’s go-to-market roadmap for the OTC and retail segments • Position Visby as the most trusted name in molecular self-testing • Translate market, consumer, and competitive insights into actionable strategies • Define pricing, packaging, and channel strategies in collaboration with Product, Commercial, and Regulatory teams • Lead all aspects of brand identity, creative, and messaging across digital, retail, earned, and owned channels • Oversee integrated campaigns that connect science and lifestyle • Lead product marketing across the OTC portfolio • Partner with R&D and Medical Affairs to translate complex technology into clear, compelling consumer benefits • Build and scale an omnichannel growth engine spanning digital acquisition, retail partnerships, and e-commerce • Build, mentor, and lead a multidisciplinary marketing organization across brand, creative, growth, and insights

Job Requirements

  • 15+ years of progressive marketing leadership experience
  • 5+ years in senior roles leading consumer or OTC healthcare brands
  • Proven track record launching or scaling a regulated consumer product (medical device, diagnostics, healthtech, or wellness)
  • Deep expertise in brand strategy, consumer insights, and integrated marketing
  • Experience managing retail, e-commerce, and digital acquisition channels
  • Strong analytical mindset with fluency in marketing metrics, performance tracking, and ROI measurement
  • Exceptional storytelling ability and executive presence
  • Bachelor’s degree required; MBA or other relevant advanced degree preferred

Benefits

  • More about our benefits
  • Visby offers highly competitive health insurance through United Healthcare or Kaiser, including a company-funded HSA option.
  • We also offer flexible paid time off
  • 10 company holidays
  • Many other contemporary benefits and perks

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