• Develop and implement comprehensive marketing strategies tailored to the North American data center market • Collaborate with sales and product teams to align marketing campaigns with business objectives and sales goals • Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts • Manage Google Ads campaigns, including keyword research, ad copy creation, and performance optimization • Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers • Maintain an editorial calendar and ensure timely delivery of compelling content across various platforms • Optimize content for user experience using CMS platforms and basic HTML/CSS • Develop and execute PR plans to enhance brand image and reputation • Craft press releases, media pitches, and other PR materials to communicate company news and achievements • Build and maintain relationships with media, journalists, and influencers to secure coverage • Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media • Utilize analytics tools (e.g., Google Analytics, SEMrush) to track performance, generate insights, and optimize strategies • Conduct analysis and research on social media marketing trends, audience engagement, and campaign performance specifically for the North American market • Develop and implement data-driven marketing strategies to drive business growth • Collaborate with the marketing team to develop effective marketing campaigns • Measure and analyze the performance of marketing campaigns and make recommendations for optimization • Stay up-to-date with industry trends and best practices in marketing analytics • Prepare detailed reports and present findings to key stakeholders • Develop initiatives to enhance brand visibility and establish thought leadership • Coordinate PR efforts and secure speaking engagements to amplify brand presence • Work closely with cross-functional teams (sales, product development, customer support) to ensure cohesive marketing strategies • Communicate with stakeholders to align marketing initiatives with business priorities • Manage marketing budgets effectively to maximize ROI and cost-effectiveness • Prepare regular reports on marketing activities, performance metrics, and outcomes for senior management.