• Own and operate the Shopify storefront end-to-end • Manage complex catalogs (multi-SKU, bundles, subscriptions via Recharge) • Oversee integrations across apps, analytics, fulfillment, and tax systems • Own core ecommerce KPIs: revenue, conversion rate, AOV, CAC, retention, and checkout completion • Drive measurable improvements through CRO, landing page optimization, and A/B testing • Partner with paid media teams in driving traffic to Shopify • Optimize storefront and landing pages to improve paid performance and reduce CAC • Collaborate on lifecycle marketing (abandoned cart, upsells, subscription retention, product launches) • Ensure ecommerce infrastructure supports promotional campaigns and scaling traffic • Oversee Amazon channel performance (required) • Support expansion into additional marketplaces • Ensure operational consistency and profitability across all ecommerce channels • Directly manage Shopify development resources and coordinate with design and marketing • Coach and develop team members while raising standards of execution • Build structure, accountability, and scalable processes • Grow and lead the ecommerce team as revenue scales • Lead the launch of our full non-Rx ecommerce experience (supplements & skincare) • Expand product offerings and build scalable systems for growth