Product Line Manager - Screening
Location
West Virginia
Posted
21 days ago
Salary
Not specified
Job Description
Job Requirements
- Conduct market analysis and competitor benchmarking to inform product strategy.
- Develop clear value propositions and differentiation strategies for the screening portfolio.
- Set pricing strategies and margin targets aligned with business
- objectives
- .
- Support regional sales teams and distributors with technical and commercial guidance.
- Create launch plans for new products, including marketing collateral and training materials.
- Establish
- strong relationships with key distributors and provide ongoing technical support.
- Work closely with engineering, supply chain, and manufacturing to ensure product availability and quality.
- Track portfolio performance against KPIs (sales growth, market share, profitability).
- Ensure all products meet relevant safety and environmental standards.
- Required Skills & Competencies
- Technical Skills
- Deep understanding of screening technologies and applications.
- Ability to interpret technical drawings and performance data.
- Skilled in market analysis and competitor benchmarking.
- Commercial & Strategic Skills
- Strong grasp of pricing strategies and profitability drivers.
- Experience in product launches and channel development.
- Ability to build strong relationships with distributors and stakeholders.
- Analytical & Digital Skills
- Proficiency
- in analyzing sales data and forecasting.
- Familiarity with CRM systems and digital marketing tools.
- Understanding of
- cost structures and ROI calculations.
- Leadership & Collaboration
- Ability to work cross-functionally with engineering, supply chain, and sales.
- Skilled in managing timelines and deliverables.
- Clear and persuasive communication skills.
- Personal Competencies
- Customer-centric mindset.
- Adaptability in a dynamic environment.
- Strong problem-solving skills.
- Key Performance Indicators (KPIs)
- Revenue Growth: Achieve target growth percentages in screening product sales within Year 1.
- Market Penetration: Secure distribution agreements in key regions globally.
- Margin Performance:
- Maintain
- or improve gross margin targets.
- Distributor Engagement: Number of active distributors trained and
- selling
- screening products.
- Product Refresh Completion: Deliver updated specifications and collateral for legacy products within 12 months.
- New Product Roadmap: Define and approve roadmap for next-generation screening solutions.
- Lead Time Reduction: Improve delivery time percentages within the first year and ongoing.
- Forecast Accuracy: Achieve >90% accuracy in demand forecasting.
- Training Programs: Launch distributor training and continuously certify distribution partners.
- Customer Satisfaction: Improve NPS or equivalent
- metric
- First-Year Priorities
- Q1 – Foundation & Assessment
- Conduct full portfolio audit: technical specs, pricing, performance gaps.
- Map market segments and prioritize regions for distributor development.
- baseline KPIs and reporting structure.
- Q2 – Refresh & Enablement
- Complete branding and collateral refresh for existing screening products.
- Develop training modules for distributors and internal sales teams.
- Finalize
- pricing strategy and margin targets.
- Q3 – Go-to-Market Execution
- Launch distributor engagement program in priority regions.
- Roll out marketing campaigns for
- refreshed
- portfolio.
- Begin product roadmap development for next-gen screening solutions.
- Q4 – Optimization & Growth
- Review performance against KPIs and adjust strategy.
- Implement inventory and lead time improvement initiatives.
- Prepare business
- case
- for new product development and secure approvals.
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