• Maximizes revenue, profit, and market share associated with rooms and function space of assigned hotels. • Partners with GMs’ and Sales Leaders’ to ensure a strategic mix of business and pricing strategies are set based on market conditions to achieve sell out efficiency, targeted marketing, maximized revenue, profitability and Annual Budget/Business Plans are aligned. • Effectively works with people, creating teamwork, taking charge, generating enthusiasm, motivating and using an uplifting and lead-by-example leadership approach. • Ensure sales training is provided to Front Office and Reservation associates. • Continuous analysis of competitive set, price positioning, seasonality and mix. • Use all Yield Management tools available to maximize efforts. • Develop appropriate selling strategies to include recommendations on rate, arrival patterns, length of stay, and discount rate availability. • Manage property participation and production through relevant Internet sites and other distribution channels (CRO, GDS, ADS, and Travel Agency Consortiums). • Build/maintain relationships w/OTA Market Managers and ensure best representation on 3rd party web sites. • Develop monthly room’s revenue forecast to be accurate within 5%. • Review & analysis of Online Reputation management tool and online marketing analytics. • Perform special projects and other responsibilities as assigned. • Participate in task forces and committees as requested.