• Manage the administration, configuration, and integration of Salesforce.com and other tools across the GTM tech stack, including technologies for marketing automation, sales engagement, data enrichment, analytics, etc. • Define and maintain the systems strategy and roadmap. • Recommend and drive process and system improvement initiatives across the end-to-end revenue organization. • Ensure data quality, accuracy, and governance across all revenue systems. • Provide reporting and insights to establish best-in-class visibility and tracking of critical revenue metrics in areas such as marketing spend, campaign management, lead lifecycle, pipeline, forecasting, sales productivity and effectiveness, and other revenue outcomes. • Work with cross-functional stakeholders to understand key objectives, define initiatives to improve business performance, and deliver technology solutions that align with business needs. • Provide training and ongoing day-to-day support to users, including documentation, related to systems, processes, and user guides. • Own Salesforce configuration changes as needed, such as Flow, assignment rules, approval processes, custom objects, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, custom metadata, reports and dashboards, etc.