• Act as a hands-on manager responsible for designing the overarching approach for campaigns tied to strategic objectives. • Execute campaigns across multiple channels including email, paid media, content syndication, webinars, field and regional events, and digital programs. • Define long-form and short-form content needs to support campaign narratives. • Utilize a "break-away mindset" to develop concepts that differentiate the brand from competitors. • Use analytics to drive strategy, utilizing CRM and marketing automation and intent data to identify audience segments and optimize campaign flows for maximum conversion.