• Lead creative direction and content strategy across global and localized Talent Brand campaigns. • Create social content (copy, scripts, visual direction) and guide stakeholder alignment and approvals, alongside Talent Brand & Insights. • Lead the full storytelling pipeline from ideation to narrative architecture to creative asset development. • Own the strategy, design and ongoing management of the employee advocacy program (e.g., DSMN8), empowering employees to share authentic, on-brand stories. • Shape the Talent Community engagement strategy, including newsletters, storytelling series, updates, and distribution. • Partner with Brand & Insights to ensure creative is insight-backed, consistent with the Employer Value Proposition, and optimized for performance. • Partner with Experiential Activation to plan pre-, during-, and post-event content capture, storytelling, and amplification. • Lead Poland market strategy, in partnership with International Recruiting and local market teams, ensuring localized creative, campaigns, and activations are culturally relevant and high-impact. • Ensure narrative consistency across channels including social, career site content (produced in partnership with Brand & Insights), events, and internal channels. • Manage creative workflows and agencies, ensuring efficiency, quality, and alignment with Dropbox brand guidelines. • Prepare for AI-enabled creative scale by establishing modular and automated creative systems.