• Research market needs and identify product opportunities. • Define product strategy aligned with company goals. • Serve as a subject‑matter expert for all product categories and North America requirements. • Provide analysis, quality inputs, and business process requirements. • Communicate risks, issues, and market insights to global stakeholders. • Assess competitive offerings to guide differentiation and sales strategy. • Develop product positioning, value propositions, and business cases. • Manage product roadmaps, enhancements, defects, and launch plans. • Lead cross‑functional teams through product development and launch. • Communicate the economic justification for product changes and new releases. • Establish pricing, packaging, and product positioning. • Lead sales enablement and develop supporting tools and materials. • Partner with marketing on collateral and customer‑facing content. • Assist sales with opportunity qualification, RFPs, and customer requirements. • Deliver product demos and represent the company at industry events. • Oversee full product lifecycle from concept through end‑of‑life. • Drive go‑to‑market execution and continuous improvement. • Monitor product performance and conduct win/loss and SWOT analyses. • Improve product-related processes and lead strategic initiatives. • Manage project plans, timelines, teams, resources, and budgets. • Collaborate with stakeholders across all organizational levels.