• Social Listening: Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy. • Develop and pitch creative Ideas: Generate and present innovative social concepts and recipes for both static design and lo-fi lifestyle video content, to be published on TikTok and Instagram, that ladder to the brand’s strategy. • End-to-end content creation: Design, produce, edit, and write post copy for all social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus. • Perform on-camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content. • Analyze and optimize performance: Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc. • Trend-savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal. • Collaboration: Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.