• Own the end-to-end go-to-market strategy and execution for Hightouch’s AdTech products, integrations, and industry solutions. • Conduct customer, partner, and market research to identify unmet needs, quantify opportunities, and sharpen how our products win versus alternatives. • Develop compelling competitive and category narratives around topics like signal loss, identity and audiences, measurement, and AI-driven media optimization. • Create and refine differentiated positioning and messaging for key media buyer and media seller personas (e.g., advertising, product, and data teams). • Translate complex technical capabilities (identity resolution, onboarding, clean rooms, conversion APIs, etc.) into clear, outcome-focused value propositions for prospects, customers, and internal teams. • Build and maintain simple, repeatable messaging frameworks and battlecards that help Sales and partners win AdTech- and media-led deals. • Create, maintain, and continually improve core GTM assets that bring our positioning to life, including website messaging, decks, and sales enablement materials. • Drive creation of thought leadership and growth content, including case studies, product announcements, op-eds, and blog posts that showcase how Hightouch improves media performance and drives advertising revenue. • Partner closely with Growth Marketing and Sales to develop and execute account-based programs that generate new pipeline and expand existing customers. • Externally evangelize Hightouch and our AdTech story at field events, customer briefings, partner enablement sessions, and webinars.