• Drive alignment between business priorities and product strategy by collaborating with leadership and representing the voice of the customer using Lean‑Agile principles. • Identify and prioritize user personas and their core problems to guide the creation of solutions that deliver meaningful customer and business value. • Strengthen product direction by conducting customer interviews, capturing market trends, and translating insights into compelling problem statements and user stories. • Lead backlog ownership by defining the Product Goal, maintaining a transparent and well‑prioritized product backlog, and ensuring readiness for Program Increment (PI) planning. • Accelerate delivery quality by applying Behavior Driven Development (BDD), establishing clear acceptance criteria, and validating completed stories meet Definition of Done (DoD). • Partner with System and Solution Architects to sequence enabler work and ensure technology decisions support long‑term product capabilities and scalability. • Drive iteration success by shaping iteration goals, refining user stories just in time, and guiding teams as the primary source for story details and prioritization. • Build influence across teams and the matrix organization by effectively communicating ideas, fostering alignment, and maintaining strong business relationships to maximize value delivery.