• Translate complex concepts and processes into compelling, easy-to-follow design with exceptional content. • Conduct UX research and champion data science to understand user behaviors and uncover new opportunities to reach customers with appropriate content and reduce friction. • Create content and design ecosystems for multiple channels, devices and touch points across user journey flows, meeting user needs and adhering to enterprise standards. • Challenge the status quo and know when to advocate for new design patterns versus relying on old systems. • Drive collaboration with designers, product managers, and diverse business stakeholders to inform requirements to think beyond the product lifecycle and optimize content and user journey. • Lead other content strategists/designers in developing user stories and providing guidance on priorities. • Facilitate workshops and design crits and own content reviews and iterations across stakeholders from product to legal.