• Own and evolve the core app experience that spans across all products - including shared UX (navigation, home screen, notifications), driving personalization and cross-product goals, and ensuring consistency across product verticals. • Drive a cohesive UX strategy through close collaboration with cross-functional teams and vertical product leaders, aligning on a unified app vision and high-quality execution. • Leverage data and insights to optimize user journeys, app engagement, reduce friction, and lead discovery on strategic initiatives like cross-sell and upsell analytical frameworks.