• Own end-to-end growth marketing strategy, aligning programs with pipeline and revenue goals • Act as both strategist and primary executor, launching, managing, and optimizing campaigns across channels • Build and scale paid acquisition across LinkedIn, search, and emerging advertising platforms • Lead account-based marketing (ABM) strategy using tools like 6sense, targeting high-value accounts and orchestrating cross-channel campaigns • Execute webinars as a core growth lever, including audience targeting, promotion, and optimization tied to pipeline influence • Manage and optimize membership programs to drive engagement, retention, and pipeline contribution • Execute and scale third-party partnerships to expand reach, credibility, and demand influence • Collaborate closely with Content, Product Marketing, Analytics, Strategy, and Sales teams to inform campaigns, experiments, and insights • Design and run rapid experimentation frameworks across channels, messaging, creative, and offers • Measure the full customer journey, including engagement, pipeline influence, ABM impact, and revenue attribution • Continuously optimize budget, channels, and programs based on performance, ROI, and influence metrics • Provide feedback loops from campaigns, partnerships, and experiments to inform messaging, positioning, and go-to-market strategy