• Independently evaluate ROI of trade promotions, discounts, and customer programs • Identify risks and opportunities across revenue, contribution margin, and trade efficiency • Influence pricing, promotional depth, and frequency decisions through data-driven insights • Own the end-to-end trade promotion planning and forecasting process within TPM • Partner with Operations and Supply Chain to reconcile promotional plans with capacity • Lead trade budget governance, including planned vs. actual vs. budget analysis • Ensure alignment with financial targets while supporting commercial objectives • Act as a trusted advisor to Sales • Contribute to S&OP discussions by translating commercial plans into financial implications • Synthesize complex analyses into clear insights for senior management • Proactively identify emerging trends, structural issues, or inefficiencies within trade spend