Goodway Group
90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier.
Client Strategy Lead
Location
United States
Posted
14 days ago
Salary
Not specified
English
Job Description
• Own the implementation of channel strategy
• Lead integrated media planning across full-funnel channels
• Serve as a strategic advisor to client teams
• Facilitate strong alignment between media activation teams and client leadership
• Manage scenario modeling and investment planning
• Define measurement frameworks
Job Requirements
- Manage channel strategy
- Develop full-funnel media plans
- Ensure alignment between client objectives, planning, and activation
- Strong client communication and strategic advisory skills
- Works within specialty retail, consumer brands, QSR, and multi-location clients
Benefits
- Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK
- 70% Female workforce
- Inclusive and diverse work environment
