• Become the in-house expert on our target market segments, competitive landscape, and industry trends. • Conduct regular customer interviews, analyze usage data, and synthesize market research to identify unmet needs and opportunities. • Define and continuously refine the product vision, strategy, and roadmap based on market insights and business objectives. • Develop go-to-market strategies in partnership with marketing, sales, and customer success teams. • Transform market opportunities into detailed product requirements and user stories. • Collaborate with design and engineering teams to build solutions that address validated market needs. • Prioritize features based on customer impact, market opportunity, and strategic alignment. • Make data-informed decisions by defining and tracking key product metrics and KPIs. • Balance technical feasibility, business viability, and user desirability in product decisions. • Evaluate opportunities using a "build, buy, or partner" framework to determine the most strategic and efficient path to delivering customer value. • Collaborate with integration team, technology partners, and third-party vendors to evaluate capabilities, define requirements, and manage integrations that enhance platform functionality and align with customer workflows. • Build deep relationships with customers to understand their workflows, pain points, and goals and demonstrate a high degree of empathy (borderline obsession) with customer / user experience. • Regularly present product strategy and roadmap to internal stakeholders and executive leadership. • Collaborate cross-functionally with sales, marketing, customer success, and operations teams. • Educate internal teams on product positioning, value proposition, and competitive differentiation. • Facilitate smooth product launches through comprehensive go-to-market planning and execution.