• Lead projects from brief to final delivery across campaigns, collaborations, social, and experiential, together with Sr. Manager Creative Operations, North America • Oversee and manage North America in-house and freelance creative resources, ensuring high-volume asset production and complex projects are delivered on time and with exceptional quality • Provide strong art direction, design and storytelling expertise across all creative outputs, including campaign development and creative ideation • Adapt global toolkits into culturally relevant regional assets, ensuring consistency and impact • Create locally relevant ideas from concept through to delivery, rooted in cultural insight • Manage and inspire internal creative teams, while overseeing external agency partners • Balance creative vision with operational rigor, ensuring alignment and consistency across all touchpoints • Collaborate with cross-functional partners to bring consumer-first ideas to life • Understand business needs and help shape the long-term creative vision for the brand • Stay ahead of cultural and design trends to keep the brand modern and relevant • Mentor creative talent and foster an environment of inclusion and belonging