• Partners closely with senior leadership to craft executive communications, govern message standards, and coordinate cross-functional storytelling, so timeliness and quality of work are paramount. • This role owns earned media and reputation management programs, including proactive pitching, issues response, and review monitoring/response protocols. • Build and execute an annual internal communications strategy that aligns employees to company vision, values, and priorities; plan editorial calendars, cadence, and channel mix (e.g., SharePoint, Teams All-Staff, email, live forums). • Provide governance framework and supporting documentation for how and when to use various channels (e.g. Teams, SharePoint, email). • Serve as lead writer/editor for leadership messages, all-staff announcements, and key change communications; ensure clarity, consistency, and brand voice. • Support the CEO brand by developing multi-format CEO communication assets and recurring content series. • Counsel executives on tone, timing, and potential impacts. • Maintain and optimize internal channels (e.g., SharePoint homepage; Teams All-Staff) for reach and engagement, including analytics and continuous improvement. • Integrate AI responsibly into content creation and analysis workflows. • Develop presentation materials and talking points for executive and enterprise meetings. • Lead earned media strategy and relationships with reporters, editors, and industry outlets; pitch stories that elevate the brand and support business priorities. • Draft, edit, and route press releases, media statements, and Q&As; ensure consistency with brand, regulatory, and risk standards. • Establish and enforce communication protocol for Incident Response Team (approval matrix, holding statements, post-mortems) in partnership with Risk. • Own the online reviews and ratings strategy (Google, Apple/Android app stores, social/business directories) with clear SLAs, escalation paths, and insights reporting. • Translate insights into product, service, and journey improvements with accountable business owners. • Partner with stakeholders to ensure timely, brand-appropriate responses and to address root-cause drivers of negative feedback. • Own internal content, governance, and brand standards. • Coach leaders and subject-matter experts on message development, media readiness, and presentation best practices; coordinate spokesperson training. • Collaborate with creative/video teams to produce high-quality content for internal culture-building and community relations. • Develop annual plans and quarterly scorecards; track channel engagement, employee sentiment, earned media outcomes, share of voice, and review ratings/response times; translate insights into actions. • Act as communications owner for enterprise-wide issues requiring rapid alignment, including Incident Response Team. • Ensure all communications comply with applicable Federal/State regulations (e.g., BSA and bank/credit union advertising standards) and internal policies.