• Own growth outcomes end-to-end • Take a goal such as conversion, retention, or expansion and design the plan, coordinate execution, and drive the result. • Define success metrics, set targets, and build the operating rhythm to hit them, including tracking, reviews, and iteration. • Identify drop-offs across the funnel, from lead to opportunity to close, and from onboarding trials to activation to expansion revenue. • Use qualitative and quantitative inputs such as product data, CRM signals, win/loss insights, and support themes to pinpoint where effort will matter most. • Run growth projects across Product, Sales, Customer Success and Account Management, Creative, and RevOps teams while keeping work scoped, prioritized, and unblocked. • Drive alignment through clear briefs, timelines, decision-making, and leadership. • Create scalable systems such as lifecycle sequences, launch checklists, expansion programs, dashboards, experiment templates, and enablement kits. • Turn successful tests into repeatable motions that compound over time. • Develop materials that improve conversion and execution, including messaging and positioning, pitch decks, one-pagers, FAQs, talk tracks, objection handling, and customer stories. • Ensure customer-and-prospect-facing teams have what they need to deliver consistent messaging and outcomes. • Run experiments with clear hypotheses, lightweight execution, and rapid learning loops. • Make decisions with imperfect data, then refine quickly based on results. • Provide feedback, coaching, and structure to help junior marketers ship better work faster. • Model strong prioritization and clear thinking for cross-functional partners.