• You'll own the lifecycle engine that turns new and existing customers into power users, dormant accounts into re-engaged buyers, and satisfied users into upsell opportunities. • Building automated programs that drive product adoption, feature discovery, and account growth—all while working cross-functionally with Product, Customer Success, and Sales to identify the moments that matter. • Build and optimize lifecycle campaigns that directly drive net revenue retention. • Create the content and experiences that help customers get more value. • Partner with Product to understand feature usage patterns and identify expansion opportunities. • Work with Customer Success to build playbooks that combine high-touch and automated motions. • Collaborate with Sales to surface high-intent signals and warm leads for upsell conversations. • Feed insights from RevOps to refine segmentation, scoring, and campaign triggers.