• Serve as a primary rancher advocate and communications liaison, ensuring rancher needs, feedback, and success stories are represented across the organization. • Develop and maintain a “rancher communications cadence” (email/newsletter, program updates, seasonal reminders, event invitations, and educational resources). • Create trusted, rancher-first messaging that reduces friction in enrollment, sampling, verification, contracting, and ongoing participation. • Support rancher-facing communications during key moments (program updates, market dynamics, policy/news, weather/seasonal dynamics, events). • Produce high-quality content and collateral that accelerates understanding and adoption, including: one-pagers, FAQs, program explainers, pitch decks, case studies, onboarding guides, field-ready handouts and partner toolkits, website content, blog posts, email nurture sequences, “talk tracks” and scripts for sales, partners, and leadership. • Translate technical program details into clear value propositions—economic, operational, ecological—tailored to rancher segments and regions. • Own or co-own a content calendar for social channels focused on ranchers and land stewardship (e.g., LinkedIn, X, Facebook, Instagram, YouTube as applicable). • Create narrative-driven storytelling: rancher profiles, field days, before/after management stories, practice spotlights, Q&A videos, and myth-busting posts. • Partner with Marketing to build campaigns that support enrollment goals and seasonal themes (calving, drought, grazing rotations, soil sampling windows, etc.). • Operate as a “communications SME” bridging science and practice, ensuring accuracy and credibility by collaborating with internal soil/carbon/science experts; create plain-language explainers on soil carbon, sampling, verification, additionality, permanence, MRV, and outcomes; support webinars, podcasts, speaking engagements, and conference presentations. • Maintain a consistent brand voice that is rancher-respectful, practical, non-political, and evidence-based. • Assist in identifying and supporting grants and funding opportunities relevant to ranchers and regenerative transition; contribute to grant narrative development, rancher-facing program summaries, impact statements, and supporting materials. • Coordinate with partnerships/operations to help ranchers access resources (technical assistance, cost-share programs, education). • Attend select rancher events, producer meetings, conferences, and “field days” to capture stories, build trust, and strengthen community; support regional pods/Inside team with messaging, event materials, and partner enablement content; gather “voice of rancher” insights and deliver structured feedback to leadership for program improvements.