• Own GTM strategy end-to-end for product launches, feature rollouts, and category expansions • Define value propositions, positioning and messaging that resonate with collectors across multiple verticals (TCG, Comics, new categories) • Partner with Product and Engineering to translate roadmaps into clear, executable marketing plans that accelerate time-to-market • Lead cross-functional launch planning, ensuring tight alignment across Growth, Creative, CRM, Partnerships and Data • Drive competitive intelligence and market analysis, surfacing insights that inform positioning, prioritization and strategy • Develop launch briefs, messaging frameworks and enablement materials used across channels and teams • Monitor performance post-launch, analyze results, and iterate based on data and customer behavior • Prepare and present GTM plans, learnings and performance updates to senior stakeholders • Proactively manage timelines, risks and dependencies, anticipating challenges and driving solutions before they become blockers • Maintain clear documentation and communication to keep teams aligned throughout the lifecycle of each initiative