• Lead strategic and executional operations for Abnormal’s highest-impact campaigns and events, ensuring consistent delivery, clean execution, and strong alignment to GTM priorities • Own operational workflows across the full lifecycle—planning, execution, follow-up, and retrospectives—while integrating seamlessly with systems including Marketo, Salesforce, Cvent, and Jifflenow • Serve as the operational connective tissue between Strategic Events, Integrated Marketing, Field Marketing, and Marketing Operations • Design and maintain a clear, repeatable event operations playbook that removes ambiguity and enables scale • Develop RASCIs, project plans, intake and kickoff structures, stakeholder communication cadences, and escalation paths for different event types • Create and standardize templates (kickoff agendas, program guides, recap docs, post-event retros, etc.) that empower teams without over-centralizing execution • Establish a consistent post-event retrospective framework that captures learnings and drives continuous improvement • Partner closely with Marketing Operations to define goals, lead flow logic, and measurement frameworks for campaigns and events • Build and maintain dashboards and reporting that are self-serve, reliable, and actionable, reducing ad-hoc data pulls while increasing visibility for stakeholders • Ensure data accuracy and operational rigor across event reporting, without being the sole owner of manual analysis • Translate event performance into insights that inform campaign optimization and future investment decisions • Evaluate how existing tools and platforms are used today and identify opportunities to reduce manual work, improve data flow, and scale execution • Lead process improvements and tooling enhancements that streamline operations and improve team efficiency • Support special operational initiatives (e.g., executive meeting programs, new event formats, or experimental GTM motions) • Drive alignment and visibility across cross-functional stakeholders by running operational forums, sharing calendars, and creating clear communication structures • Partner with Field Marketing to develop repeatable enablement frameworks (program guides, timelines, follow-up structures), without owning sales-facing content creation • Act as a trusted operational partner to event owners, enabling them to focus on strategy and experience while you ensure executional excellence • Support leadership in making data-informed decisions about the events portfolio using both quantitative performance data and qualitative insights • Synthesize event learnings into quarterly and biannual summaries that inform future planning, investment decisions, and long-term strategy • Help elevate events from executional programs to strategic GTM levers across the marketing organization.