• Own Harbor's brand expression across all channels including web, app, print, social, email, clinics, sales collateral, events, and campaigns • Elevate Harbor's brand recognition through design that improves clarity, trust, and distinctiveness • Translate brand strategy into world-class creative execution with memorable visual and emotional cues across channels • Develop strategy and execution plans to rebrand Village Medical clinics while minimizing member impact and remaining fiscally prudent • Function as high-agency player/director: ship key work yourself while driving outcomes through clear direction and collaboration • Set creative standards and guardrails for brand expression including visual direction, layout systems, typography, imagery style, iconography, and motion • Build lightweight guidance enabling teams to execute consistently • Design and execute high-impact assets including marketing site pages, landing pages, campaigns, print materials, presentation systems, board/investor decks, and campaign toolkits • Direct and produce high-production moments requiring external partners (photo/video shoots, editorial content, motion/animation, illustration) • Write briefs, creative treatments, and storyboards • Select and manage vendors with strong taste and specific feedback • Make strategic decisions on internal execution vs. external resources, balancing time, resources, and expertise • Run high-signal creative reviews with stakeholders across departments • Drive decisions and ensure work ships on time without brand dilution while introducing creative ideas that elevate the brand • Partner with Product Design to ensure cohesive digital experiences across website and member portal/app • Collaborate with Marketing team on campaign creative, lifecycle content, and go-to-market assets • Extend brand into physical clinic spaces through signage, wayfinding, environmental graphics, and printed touchpoints • Enable internal teams with on-brand systems including templates, slides, asset libraries, and guidelines