• Design and build end-to-end workflows that handle prospect research, enrichment, prioritization, sequencing, and follow up • Create and maintain Clay playbooks that leverage ICP definitions, buying signals, intent data, past engagement, and closed lost history • Use signals from customer data, conversations, and activity to inform personalization and account prioritization at scale • Partner with Revenue Marketing to translate campaign themes and positioning into outbound automations aligned to GTM priorities • Continuously refine workflows based on performance data so GTM teams spend more time in customer conversations and less time on administrative work • Stay current on emerging AI, automation, and GTM technology offerings that align to Proof’s revenue targets • Help shape what an AI first GTM motion looks like in practice at Proof