• Constantly track social platforms to identify emerging trends, viral moments, and conversation shifts relevant to Curology’s POV. • Proactively pitch timely, platform-native ideas that feel distinctive, brand-aligned, and differentiated from competitors. • Develop repeatable, episodic content formats and ownable social franchises that drive recurring engagement. • Quickly produce lo-fi, authentic, and native content (videos, photos, memes, carousels, stories, simple graphics) to support product launches, campaigns, and cultural moments. • Confidently film, edit, and design content using mobile-first tools without heavy production support while maintaining strong platform alignment. • Write and post real-time comments and replies that feel clever, human, and culturally fluent. • Engage with influencers, creators, and trending posts to expand reach and deepen conversations. • Build brand love through authentic, credible, and on-brand interactions. • Work closely with our community management vendor to develop, execute, and refine community engagement strategies that support business objectives. • Support social listening initiatives in partnership with the Customer Success team to surface insights, trends, and customer feedback. • Support social pushes during product launches and high-volume campaign periods. • Assist with asset trafficking, scheduling, cross-functional coordination, and UGC asset alignment to ensure timely execution. • Monitor performance across platforms and share clear, actionable insights. • Identify patterns in what resonates and apply learnings to future creative direction and best practices. • Stay current on platform updates, emerging formats, and creative tools. • Explore, leverage, and establish proficiency in AI tools to streamline content creation, increase efficiency, and improve performance. • Partner closely with social, influencer, and creative teams to ensure content is strategically aligned, visually strong, and on-brand. • Contribute to a cohesive and distinctive Curology social identity.