• Translate product innovation and roadmap updates into clear, outcome-driven value stories that drive measurable adoption. • Turn real customer experiences and usage patterns into compelling proof that strengthens Vantage’s broader market narrative. • Identify adoption gaps and proactively recommend initiatives that increase product usage and customer satisfaction. • Develop executive-ready customer narratives, case studies, and advocacy stories grounded in measurable impact. • Shape messaging and materials that help retailers communicate value internally and grow their supplier ecosystems. • Partner closely with Product, Sales, and Account teams to align messaging with real-world customer usage and value. • Collaborate with Comms to ensure customer proof reinforces the market-facing narrative and thought leadership. • Partner with Digital Marketing to activate and distribute customer stories across web and campaign channels. • Shape product and customer value narratives for Retail Advisory Council engagements, and translate insights into messaging refinements, adoption initiatives, and advocacy opportunities. • Continuously surface patterns across customer feedback and market signals, recommending initiatives that accelerate adoption and advocacy.