• Shape customer‑centric event messaging and narrative systems aligned to Enterprise‑level go‑to‑market themes. • Establish and maintain global standards that ensure Adobe for Business storytelling remains consistent, scalable, and COE‑grade across regions and event tiers. • Own the end‑to‑end creation of marquee‑event content—from early narrative alignment through final production. • Build production frameworks, templates, and operational models that elevate quality and enable teams worldwide to deliver event content at a consistently exceptional standard. • Partner directly with customers to develop narrative‑driven assets for high‑visibility stages. • Craft outcome‑focused stories that reinforce Adobe’s global value proposition and can be reused across the broader COE library and field ecosystem. • Work across account teams, subject matter experts, creative partners, and marketing stakeholders to drive content alignment and unify storytelling.