• Own end-to-end marketing measurement across the customer lifecycle, performance marketing, and growth channels. • Design and evolve attribution and incrementality frameworks to drive efficient budget allocation and strategic decisions. • Define and maintain core marketing KPIs, dashboards, and reporting that enable clarity, accountability, and action. • Drive the evolution from descriptive analytics to predictive and prescriptive data science, including models for LTV, CAC, churn, and forecasting. • Apply machine learning approaches to improve targeting, personalization, bidding, and lifecycle optimization. • Build, lead, and mentor a high-performing marketing data science team, establishing best practices and technical rigor. • Act as a strategic partner to Marketing, Growth, Product, Finance, and executive leadership, clearly communicating insights and influencing investment decisions.